3 years ago 5 shares
by lsdalka_mousias


With Seoul Fashion Week in full swing right now, there’s a ton of editors and photographers from all over the world bombarding the Korean capital in Tommy Ton-style garb and ready phone cameras. But the landlocked city has so much more to offer than Zaha Hadid’s Design Plaza (where many of the runways are taking place). It’s no wonder brands like Dior, Buttero andACNE are all pushing for physical presence in Seoul.

Find below our filter of the best multi-brand stores in the city – offered here in alphabetical order – from the streetwear originators and the K-pop-inspired to posh department stores and workwear pioneers as well as a new wave of design and lifestyle hybrids.